The perception of yourself can be funny sometimes. I have a degree in Industrial design from Malmö University, Sweden. I have worked for a design firm for five years. I have worked with sales for eight years. But I still see myself as a self-thaugt business oriented industrial designer. I guess my never-ending curiosity is the reason for that. Always open to new inspiration and knowledge from colleagues, clients, friends, books, music, internet and all sorts of interesting people that I meet in my life. 
There's nothing quite as stimulating as when a group of creative people with diverse backgrounds gather and each and one brings their own expertise - working together to craft purposeful and emotional user experiences for customers and clients. 
My experience so far has allowed me to be involved with a lot of interesting product development projects as both designer and account manager. These projects have all been of varying scales, phases and teammates of different disciplines. 
I’m really thankful that I have had the opportunity to work with some of the best people in this industry which has given me years of experience working with large and small companies. I have also been fortunate to get a unique perspective on the combination of the creative process / the business case. 
In the end I always strive to change minds, touch hearts and move markets...and have fun while doing it!
Personal facts
Born in Sweden. Living in Sweden.
Middle child of three siblings (black belt in communication).
Believes that 1982 was the single best movie year of all time.
Favorite spaceship: Millennium Falcon
Almost always a cup of coffee within an arm's length.
I have a very particular set of skills. Skills I have acquired over a very long career. Skills of how to make the perfect homemade burger :-)
Back to Top